Decide whether search engines index your status page, and measure the traffic it gets.
A public status page is a real page on your domain, so search engines treat it like one. Most teams want that: someone searching "acme down" should land on your page rather than on a forum thread guessing. Some teams want the opposite, usually because the page is meant for a handful of enterprise customers who already have the URL. Both settings live in the SEO & Analytics category of your status page settings.
By default your status page is crawlable and can appear in search results. Turning on Hide from search engines flips the page's robots policy:
| Setting | robots.txt served |
|---|---|
| Off (default) | Allows crawling of the whole page |
| On | Disallows crawling of the whole page |
User-agent: *
Allow: /You can check the result yourself at any time by opening https://status.acme.com/robots.txt. The change takes effect as soon as you publish.
Add your measurement ID and Hyperping loads Google Analytics on your status page, so status page traffic shows up next to the rest of your site.
Go to Status Pages, pick your page, then open the SEO & Analytics category.
Flip the toggle and paste your measurement ID. A GA4 ID looks like G-XXXXXXXXXX. Older Universal Analytics IDs (UA-XXXXXX-YY) are accepted too.
Hit Publish, open your status page, and check the realtime report in Google Analytics. Traffic should appear within a minute.
Page views are what makes this worth setting up: a spike on your status page is an early signal that something is wrong, often before your support inbox catches up.
Your status page generates its own preview image for links shared in Slack, X, LinkedIn, and iMessage, built from the page name and the favicon you uploaded. There is nothing to configure. Setting a favicon and a clear page name is what makes the preview look right.
Indexing is only half of it. What actually brings people to a status page during an incident:
status.acme.com. A custom domain ranks and reads better than a shared one.Search engines drop pages on their own schedule, which can take weeks. To speed it up, request removal through Google Search Console. Check /robots.txt on your page first to confirm the disallow is being served.
Check the ID for a typo, confirm you published after saving, and remember that ad blockers and privacy-focused browsers block Analytics, so status page numbers skew low the same way the rest of your site does.
Confirm Hide from search engines is off, then check that the page is reachable without a password. A protected page is never indexed, whatever the SEO setting says.
The preview is built from your favicon. Upload a square favicon in the Appearance settings, publish, then re-share the link. Slack and other platforms cache previews, so an old one can stick around for a while.